📊Learn the Kano Model: Prioritizing Features by Customer Delight
Map your product's features onto Kano's five categories, then run a real survey with five users to surface the delighters your roadmap is missing.
Phase 1The Five Categories and the Satisfaction Graph
Understand the five categories and the satisfaction graph
Satisfaction doesn't scale with features the way you think
7 minSatisfaction doesn't scale with features the way you think
Two questions reveal what users can't articulate
7 minTwo questions reveal what users can't articulate
Yesterday's delighter is tomorrow's dealbreaker
6 minYesterday's delighter is tomorrow's dealbreaker
One feature, three user segments, three different categories
7 minOne feature, three user segments, three different categories
Phase 2Classifying Features — Testing Your Intuition
Classify real features and stress-test your intuitions
The features users never thank you for
6 minThe features users never thank you for
The only features where more is reliably better
6 minThe only features where more is reliably better
Delighters are invisible until they exist
7 minDelighters are invisible until they exist
Two categories that kill roadmaps quietly
6 minTwo categories that kill roadmaps quietly
Ten features, five categories — classify until it's automatic
7 minTen features, five categories — classify until it's automatic
Phase 3Kano in the Wild — Pairing with Other Frameworks
Combine Kano with RICE, MoSCoW, and Jobs-to-be-Done
RICE scores features you've already decided to build
7 minRICE scores features you've already decided to build
MoSCoW tells you what to do. Kano tells you why.
6 minMoSCoW tells you what to do. Kano tells you why.
JTBD finds the job. Kano scores the solution.
7 minJTBD finds the job. Kano scores the solution.
Stack Kano, RICE, and MoSCoW for a defensible roadmap
7 minStack Kano, RICE, and MoSCoW for a defensible roadmap
Phase 4Run Your Own Mini Kano Survey
Run a mini Kano survey and update your roadmap
Run a 5-user Kano survey on your own roadmap
8 minRun a 5-user Kano survey on your own roadmap
Frequently asked questions
- What are the five categories in the Kano model?
- This is covered in the “Learn the Kano Model: Prioritizing Features by Customer Delight” learning path. Start with daily 5-minute micro-lessons that build from fundamentals to hands-on application.
- How do you run a Kano survey with users?
- This is covered in the “Learn the Kano Model: Prioritizing Features by Customer Delight” learning path. Start with daily 5-minute micro-lessons that build from fundamentals to hands-on application.
- How is the Kano model different from RICE scoring?
- This is covered in the “Learn the Kano Model: Prioritizing Features by Customer Delight” learning path. Start with daily 5-minute micro-lessons that build from fundamentals to hands-on application.
- What is a 'delighter' feature in product management?
- This is covered in the “Learn the Kano Model: Prioritizing Features by Customer Delight” learning path. Start with daily 5-minute micro-lessons that build from fundamentals to hands-on application.
- When should a product manager use the Kano model?
- This is covered in the “Learn the Kano Model: Prioritizing Features by Customer Delight” learning path. Start with daily 5-minute micro-lessons that build from fundamentals to hands-on application.
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